The Beginning
In 2008, after years of living and working in the United Kingdom, Umang Shah came home to India. He carried with him something most people never get — a deep, firsthand understanding of what Indian businesses outside India actually need. What they struggle with. What they are missing. And what kind of supply, technology, and support could genuinely change their lives.
In 2010, he started the business. Not with a grand plan or outside funding — but with a clear belief that the Indian grocery trade deserved better. Better supply. Better relationships. Better systems. He began with cross-trade containers — sourcing and shipping Indian groceries to international buyers. The early years were a master class in humility.
"We made a lot of mistakes," he says simply. "But every mistake taught us something that money cannot buy. We learned this industry from the inside out — the suppliers, the buyers, the ports, the documentation, the trust that takes years to build and seconds to lose."
For seven to eight years the growth was slow. Deliberate. Every lesson absorbed. Every relationship built carefully. The foundation was being laid — even when it did not feel like it.
The Turning Point
In 2020, after COVID reshaped the world, came a moment of clarity. To sustain, to grow, to be truly independent — the business needed its own identity. Its own product. Something that could not be copied by any other exporter because it came from within.
That is how Siddab was born. An own-manufactured Indian food brand — spices, masalas, flours, condiments, pulses, gift packs — built on one simple promise: Mark of Trust. Every product that carries the Siddab name is a full assurance of quality. Nothing less.
Around the same time, a second realisation hit. The Indian grocery businesses we were serving — the importers, the wholesalers, the retailers outside India — they had a technology problem. They were running sophisticated international operations on WhatsApp messages and Excel sheets. Nobody was building software for them because nobody truly understood their business. We did.
The Group Takes Shape
Zyblz was built to solve the technology gap — a digital agency that understands Indian grocery export because it operates one. Then came Karyaa — dedicated India-based staffing for Indian grocery businesses worldwide. Your Team in India. The only service of its kind, backed by 15 years of trade expertise.
In 2026, the company was renamed Siddab Ventures Pvt Ltd — reflecting what it had become. Not just an export company. A group. A portfolio of businesses all pointing in the same direction — empowering grocery businesses everywhere to grow, to compete, to thrive.
The growth in the last year alone has been faster than the previous five combined. The foundation built through years of patient learning is now accelerating everything built on top of it.
And we are just getting started.
The Journey
Umang returns from the UK with a deep understanding of what Indian businesses outside India truly need.
UK experience. Indian roots. A vision beginning to form.
First containers shipped. First lessons learned. The long game begins.
Business founded as Ayurveda Bazaar Pvt Ltd. Cross-trade containers begin. The foundation is laid.
Post-COVID clarity. A decision to build something exclusively ours. Siddab brand is born — Mark of Trust.
Own-manufactured Indian food brand. Exclusive. Uncopiable.
Technology and staffing arms added. The ecosystem takes shape.
Zyblz and Karyaa launched. Digital agency and dedicated staffing for Indian grocery businesses worldwide.
Company renamed Siddab Ventures Pvt Ltd. Four brands. International presence. Accelerating growth.
The group is named. The vision is clear. The next chapter begins.
Where We Are Going
"In five years, we want to be the number one ecosystem that grocery businesses — in India and around the world — turn to when they want to grow. We are building that ecosystem one brand, one relationship, and one solved problem at a time."
Umang Shah · Founder & CEO